Startups are flourishing in India in full force giving a boost to the economy and providing employment to many. India has seen a rise in the number of startups and a few having the potential to make it big with their innovative and promising ideas. Here’s the list!
Azah is a feminine brand that looks after the most basic necessity in a woman’s life, sanitary pads. It makes ultra-soft organic sanitary pads to help women maintain basic hygiene. The story about how this innovative idea came to play in reality is fascinating.
Menstruation is a monthly affair for women and not many men are aware of the problems related to it. In a conversation with his sister, Shashwat (one of the founders) got to know how some women suffer from rashes and itchiness when they regular pads. He kept on thinking if a woman living in a city is facing such issues where there is not one but many options to choose from what a woman living in a rural area with one or none options would be dealing with it.
After a discussion, Shashwat’s friend Aqib conducted a survey where he found around 50% of women face similar issues and it is because of the raw materials that go into the making of these pads like plastic, harmful chemicals, artificial scents. They decided to go fully organic and make pads free from any plastic or harmful chemicals and this is how their brainchild Azah was born
Founders: Aqib Mohammed and Shashwat Diesh
Founding year: 2018