Kolkata-based brand Perthro Jewellery celebrates embracing the woman in you by breaking free

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Kolkata-based brand Perthro Jewellery celebrates embracing the woman in you by breaking free
celebrates embracing the woman in you by breaking free

Ritumainty Mondal founded Perthro Jewellery in 2020 as a platform for not just commercial gains but to self-express her innermost opinions and thoughts via her jewellery. The entrepreneur’s unique style of curating her pieces and making them alive by being so natural that you and I could relate is what makes her brand stand out. 

In an exclusive interview with OoWER, Ritumainty Mondal talks about her brand and the symbolism of her pieces in length revealing all her inspirations, vision, plans for the future, and the impact of sensitively engaging in conversations about the existing societal issues. 

Oower:  What has been your inspiration behind the uniquely created pieces under your brand? 

Ritumainty: Perthro was born as a platform of self-expression, where I wanted to express my opinion through jewellery and wanted to find a niche community who are eager to express themselves in the same manner.

Oower:  Since your jewellery talks about self-expression, what has been your main focus that gives your jewellery a new meaning altogether? 

Ritumainty: Each and every piece of Perthro has a meaning behind. Every Perthro piece is a protest against the societal misogyny and mishaps. Through the pieces I have tried to talk about Equality, miscarriage, Period embracing our body, gender, self love or have focused on the food things of life such as new beginning, the connection of umbilical cord etc through three different collections so far. Interestingly when we share the concept behind every piece, people who buy them can associate with the pieces on their personal level and this is how the community is growing by sharing our experiences and being there for each other. 

Ritumainty Mondal founded Perthro Jewellery
Ritumainty Mondal founded Perthro Jewellery
Ritumainty Mondal founded Perthro Jewellery

Instagram: @perthro_jewellery

Oower: Do you see Perthro becoming a movement or giving a voice to those “silenced” issues? 

Ritumainty: I had launched Perthro when I was working in Milan and I was not able to utilise all my ideas and opinions I have inside of me. Perthro was not form as a proper brand. It is still not a brand and I definitely don’t want it o be a commercialised project. 

Perthro is art that talks about reality. I never faced any problem as such because I never intended it to be a business. I formed Perthro when I accepted my so called societal flaws turned it into my strength and I wanted others to overcome their hesitance and be confident in their own skin and shoe. Perthro is not a commercial brand, we don’t count money here. We count the spirit of the people who are willing to love themselves and come ahead to help others.

Oower: How do you visualize your brand? 

Ritumainty: As I already mentioned, I want it to be a niche brand, infact more like a platform where a community find comforts in. However, we are looking to expand our art through home decor items. Also you know about secret bars, where you give a password to enter the party. I want Perthro to be like that. Some sort of guerilla marketing. Because we want people to think and relate, more than just buy out products because they are beautiful. We use sustainable packaging for all our products by using puchka leaf bowls, a much familiar word in parts of Bengal. 

Ritumainty Mondal founded Perthro Jewellery in 2020 as a platform for not just commercial gains but to self-express opinions and thoughts via her jewellery.
Ritumainty Mondal founded Perthro Jewellery in 2020 as a platform for not just commercial gains but to self-express opinions and thoughts via her jewellery.

Instagram: @perthro_jewellery

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