Use and impact of social media on businesses

Social media is one thing that exists with every person nowadays. With the growing technology the emergence of social media is drastic.
Social media

Social media is one thing that exists with every person nowadays. With the growing technology the emergence of social media is drastic. Not just the normal individuals but the business also uses social media for several purposes. The government is also nowadays using social media to spread awareness. Broadly the usage of social media can be defined into two for business: 

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Social media marketing

Importance of Social Media Marketing

Customer Reach: The customer reach is drastically increased with the help of SMM for the companies. The platforms of Facebook, Instagram help the company to advertise their product at global level which significantly increase their customer reach.

Decrease in Advertising Cost: It is very obvious that the SMM is the very low cost marketing plan for any of the organisations.

Shows Authenticity: Customers aren’t interested in businesses that publish dry, corporate-style social media posts. Instead, let your brand’s personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are? Practice getting your tone just right, whether it’s casual and funny or formal and friendly. Be true to whom you are, not who you think you should be. Followers want to see real people behind your social profiles.

Encourage Engagement: Social channels evolve, constantly releasing new features, and this rapidly changing environment can be intimidating for some business owners. But remember: you don’t have to do everything. Play with new ways to connect with your audience, and give yourself permission to learn as you go. One day, you could post a series of Instagram Stories to give customers a behind-the-scenes tour of your office. The next, you could host a quick Q&A session via Facebook Live video streaming. Over time, you’ll get a better idea of your followers’ preferences.

Growing trends of Social Media Marketing

Social media marketing is drastically growing in India. Many companies use the social media platform for advertising their products to reach more customers. Even the big four companies like Deloitte and MNCs like TCS and P&G use the social media platform for advertising their products.

The companies in present find this platform as most convenient and effective for the marketing purpose of their product. Every big company owns its social media page and operates it regularly.

Importance of Social Enterprise 

Recruiting the talent: The social is a platform that also works connecting the businesses with the aspiring talents across the globe. This platform enables the businesses to recruit the fresh talents for their company that add value to their products

Generating new ideas: Many companies come up with surveys on social media by the public to generate the new ideas about the products and services they offer. This further helps the company in producing the high quality products.

Improves supply chain: Social Media not only joins the businesses with its customers or potential talents but also plays a vital role in connecting with genuine suppliers that can be efficient for the business.

Develop highly customized products: As the customers engage in the survey it also helps the organization to develop and restructure their products according to the customers’ needs.

Growing trends of Social Enterprise

As the survey done by the Mettl in 2018, the maximum talent acquisition is done by the social media site by the several companies. The survey also indicates the presence of the social media on the recruitment and hiring prospects for the individuals. There are several social media platform that are engage in the talent acquisition process for the companies like:

  • LinkedIn
  • Instagram
  • Facebook
  • Pinterest
  • Telegram
Article: The top 3 Talent Acquisition trends for 2018 — People Matters
Source: Mettl

The social media platforms are playing a vital role in engaging businesses for various activities like recruiting, marketing, idea generation etc. so we can say that this platform is highly effective for the individuals and businesses to form their value and generate the high amount of returns from it.



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